Univers Package Design

A front view of a veritically oriented package, predominately black with "Univers" placed vertically down the center. Small planets and galaxy illustrations are scattered around the edges. — UNIVERS Package
A front view of a veritically oriented package, predominately black with “Univers” placed vertically down the center. Small planets and galaxy illustrations are scattered around the edges.

UNIVERS Package
A corner shot of the front of the package and the right side showing an illustration of the solar system.

A side view of a vertically oriented package. It's mostly black with a minimalist illustration of the solar system going down the side. — UNIVERS Package
A side view of a vertically oriented package. It’s mostly black with a minimalist illustration of the solar system going down the side.

UNIVERS Package
A corner shot of the right side of the package with the solar system and the back of the package. The backside is out of focus.

UNIVERS Package
A corner shot of the package displaying the back side with the entire font family listed down the left edge, slightly skewed upwards, and the left side with a paragraph of text on it.

UNIVERS Package
A corner shot of the left side of the package with a paragraph of text on it and the front of the package.

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Univers font was created almost simultaneously with other successful alphabets: Helvetica (1957) and Optima (1958). Whereas Helvetica, for example, had a general clarity and a modern, timeless a neutral effect without any conspicuous attributes (lending to its great success), Univers expressed a factual and cool elegance, a rational competence.
– Linotype

The Brief

For this project demo, you will be responsible for conceptualizing, designing, and prototyping a hypothetical package design for a font family, as if it were once again a physicality that you could purchase off a shelf. You will choose one of these classic font families to be your “product” for your design. You can only utilize that particular font in your design & should include the entire family in the details of your product contents. (example; regular, italic, semibold, semibold italic, small caps, extended, condensed, etc.).

As with any package design, think about the visual brand, shelf presence, visual coding, composition, color, target audience, and visual hierarchy of information.

Font Family Package Design Concept & Prototype Project Brief